What Are We Missing? How to Think More Clearly Before You Decide

About this book

On 20 April 2010 a drilling crew read an anomalous test as acceptable. Eleven men died. Smart people. Good information. The wrong decision. What were they missing?

What Are We Missing? examines fifteen failures from the public record - Deepwater Horizon, Challenger, Theranos, Volkswagen, the 2008 financial crash, the Boeing 737 MAX, the Mars Climate Orbiter and more - and finds the same gap in every room: the problem was never properly framed before the decision. The information was there. The question wasn't.

The book's answer is PRISM, a five-move check you run before a decision hardens - Problem framing, Research, Interpretation, Synthesis and Metacognition. Built for a world where a machine will draft your analysis and sound confident doing it. You read it once; you run it for the rest of your working life.

Forthcoming 13 February 2027. Kindle pre-order available now.